Motorola: Passion Link

This was a mobile project sponsored by Motorola to research the phenomenon of “video snacking.” We were then challenged to come up with a new interaction product.

Motorola asked us to explore mobile potentials in ubiquitous bandwidth technology. Exploring peoples’ passions, we focused on a service that provides baseball fans a desirable experience. is a service that connects avid fans with each other inside and outside the stadium through the exchange of video clips on their Motorola cell phones. It offers commercial content, personalized documentation, and interaction among people of similar passions.